TWS take over Shibuya starting today. The Pledis Entertainment group are the campaign models for the 'SHIBUYA109 x TWS SUMMER SALE', which runs July 16 through July 31 and marks one year since their Japanese debut.
The campaign covers three stores: SHIBUYA109 Shibuya and MAGNET by SHIBUYA109 in Tokyo, and SHIBUYA109 Abeno in Osaka. Campaign visuals go up across the buildings, including the exterior of the cylindrical SHIBUYA109 Shibuya tower that anchors the neighborhood, and the group's music plays as in-store BGM through the run.
MOG MOG STAND on the B2F of SHIBUYA109 Shibuya is serving nine collaboration menu items, each one coming with an exclusive collaboration pick. There are photo spots set up in the facilities as well.
Pop-up stores open alongside the sale in Tokyo, Osaka, and Fukuoka, stocking merchandise tied to TWS's second Japanese single 'SODA SODA' along with their official tour goods. Shoppers can enter a prize draw for solo photo cards of the members, with additional prizes for anyone spending over 3,000 yen.
'SODA SODA' arrives August 4. Kyungmin, Youngjae, and Jihoon took part in writing the title track, which the group has framed around holding on to fleeting moments while pushing ahead.
The Shibuya run lands as TWS keep building out their Japanese schedule, a year on from a debut there that has since produced Gold Disc certifications and a sold-out Asia tour.
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AND2BLE金圭彬與TWS都勳將卸任《音樂中心》主持
