MONSTA X have ramped up excitement for their next comeback by unveiling the official trailer for their new album 'The Phase', which will drop on September 4. The group’s latest video has fans buzzing, as it offers a first glimpse into the creative direction and the much-anticipated title track, "MAGIC".
Starship Entertainment released the trailer on August 17 via MONSTA X's social media. The video creatively strings together previously released individual member teasers, forming a single omnibus story that hints at a new chapter for the group.
The trailer opens with Hyungwon, sharply dressed in a suit, repeatedly cleaning a window, a scene that sets a surreal tone. The narrative then shifts to Minhyuk, who, while moving a tree, enters a room to find a Santa figure tied up. Jooheon brings a playful energy by showing off a back tumbling move during a meal, while Kihyun headbangs as confetti showers down. Shownu adds to the quirky atmosphere by pulling a balloon from his bag and popping it dramatically.
Each segment takes place in a seemingly ordinary space, but the members’ eccentric actions and the slightly twisted scenarios create an unpredictable and immersive mood. The trailer’s unique storytelling keeps viewers guessing, blending fashion-forward visuals with a touch of wit.
As the video nears its end, a bonus clip surprises fans: all the members gather in one room, surrounded by floating feathers, breaking objects, and making hurried escapes. High-speed effects and visual glitches add a sense of urgency, while classical music in the background gives the ending a cinematic feel.
The trailer finally reveals the mysterious mansion hinted at in earlier teasers, connecting each member’s story into a single, enigmatic space. The video’s concise and stylish mood, paired with whimsical storytelling, signals MONSTA X's intention to push creative boundaries with this comeback.
'The Phase' is described as an album that builds on the group’s identity while introducing refined music and visuals, plus a bold sense of humor. The release promises to show the ever-changing energy, attitude, and emotions of MONSTA X, capturing the group at its most multidimensional yet.
With both group and solo activities in their history, MONSTA X have consistently displayed a wide musical spectrum. The upcoming album and its title track "MAGIC" are expected to continue this tradition of surprising fans with new concepts and performances.
MONSTA X will release 'The Phase' and begin promotions for "MAGIC" on September 4.
