BABYMONSTER has surpassed 13 million subscribers on their official YouTube channel, once again proving their steep growth in the global music market.
According to YG Entertainment on the 21st, the subscriber count on BABYMONSTER's official YouTube channel crossed 13 million around 5 AM that day. It comes about two years and four months after their official debut in April 2024, and is another meaningful record following their passing of 10 million in one year and five months, the shortest ever for a K-pop girl group. In particular, it is the third-highest subscriber count among K-pop girl groups, following BLACKPINK and TWICE.
The firepower of their global fandom is clear in the numbers as well. The cumulative view count on BABYMONSTER's channel has surpassed 9.88 billion, with the 10 billion mark in sight. Led by the mega-hit "SHEESH" music video (417 million views) and the "LIKE THAT" performance video (248 million views), the "DRIP" performance video has recently also crossed 200 million views, continuing a steady upward trend.
Their promotions for the third mini album 'CHOOM,' released in May, accelerated this momentum further. Starting with the title track "CHOOM," followed by the digital single "SUGAR HONEY ICE TEA," the B-side "I LIKE IT," and on to "MOON," they presented a total of four music videos and three performance videos in a row over three months, and the view count for videos related to those activities alone approaches 700 million. The music video and performance video for their latest release, "MOON," also reach a combined 100 million views, earning praise as high-quality videos that densely capture the essential charm of the music and choreography.
Behind BABYMONSTER's ability to draw such an unstoppable growth curve in the global market lies the production philosophy of executive producer Yang Hyun Suk.
Having noted the global scalability of video content early on, executive producer Yang Hyun Suk has actively used the YouTube platform since the early days of BLACKPINK's debut. By steadily presenting high-quality content that intuitively delivers artists' music and performance, he widened points of contact with fans around the world, and this production approach accumulated as YG's own competitiveness.
This know-how is being passed down to BABYMONSTER intact. Rather than leaning only on visuals or lavish sets, they put the singing and dancing themselves front and center, focusing on delivering the artists' strengths most effectively. In particular, amid the flow in which performance videos and choreography videos have taken root as major content for enjoying K-pop, the production capabilities YG has accumulated over a long time are intuitively delivering BABYMONSTER's charm beyond the barriers of language and region, becoming a powerful driving force that leads the inflow of new fans.
The 13 million subscribers and a cumulative view count approaching 10 billion clearly show that this strategy is leading to actual global fandom expansion. With YG's production philosophy of focusing on the essence of music and performance rather than leaning toward trends or format once again proving its effectiveness, attention is focused on the new records BABYMONSTER, now firmly established as a global YouTube channel, will write going forward.
