
The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from August 16 to September 16.
RESCENE topped this month’s list with a brand reputation index of 8,227,982, marking a 16.78 percent increase in their score since August. High-ranking phrases in the group’s keyword analysis included “LOVE ATTACK” and “Pretty Girl,” while their highest-ranking related terms included “prove,” “become a fan,” and “cheer on.” RESCENE’s positivity-negativity analysis also revealed a score of 94.92 percent positive reactions.
Meanwhile, BTS took second place for September with a brand reputation index of 7,032,284.
BLACKPINK rose to third place with a brand reputation index of 3,778,683, marking an 8.47 percent rise in their score since August.
ATEEZ came in at a close fourth with a brand reputation index of 3,655,593, marking a 16.87 percent increase in their score since last month.
Finally, CORTIS rounded out the top five with a brand reputation index of 3,598,481, marking a 3.65 percent rise in their score since August.
Check out the top 30 for this month below!
RESCENE
BTS
BLACKPINK
ATEEZ
CORTIS
SEVENTEEN
Stray Kids
IVE
BIGBANG
Red Velvet
izna
EXO
TWICE
i-dle
KiiiKiii
aespa
ILLIT
NMIXX
INFINITE
Apink
Girls’ Generation
ENHYPEN
Wanna One
SHINee
ITZY
Super Junior
Hearts2Hearts
OH MY GIRL
BTOB
NCT
Watch BTS’s docu-series “BREAK THE SILENCE” with subtitles on Viki below: