The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from July 1 to August 1.
Yu Jae Seok continued his reign at the top of the list this month with a brand reputation index of 5,263,371, marking a 1.21 percent increase in his score since July. High-ranking phrases in his keyword analysis included “How Do You Play?”, “Happy Together,” and “Running Man,” while his highest-ranking related terms included “outstanding,” “meticulous,” and “humble.” Yu Jae Seok’s positivity-negativity analysis also revealed a score of 92.08 percent positive reactions.
Kim Jong Kook rose to second place with a brand reputation index of 2,792,003, marking a 52.84 percent increase in his score since last moth.
Meanwhile, Lee Sung Min shot to third place with a brand reputation index of 2,741,606 for August.
HaHa came in at a close fourth with a brand reputation index of 2,689,721, and Kim Joon Ho rounded out the top five with a score of 2,627,666.
Check out the top 30 for this month below!
Yu Jae Seok
Kim Jong Kook
Lee Sung Min
HaHa
Kim Joon Ho
Heo Kyung Hwan
Jun Hyun Moo
Kim Dong Hyun
Kang Ho Dong
Joo Woo Jae
Seo Jang Hoon
Ahn Jung Hwan
Kim Young Hee
Kim Jong Min
Shin Dong Yup
Kim Shin Young
Park Myung Soo
Lee Young Ja
Jang Do Yeon
Kim Gura
Tak Jae Hoon
Kim Sook
Yoon Jong Shin
Lee Soo Geun
Lee Kyung Kyu
Kim Young Chul
Super Junior’s Kim Heechul
Kwak Beom
Ji Suk Jin
Jung Hyung Don
Watch Yu Jae Seok, Kim Jong Kook, and HaHa on “Running Man” below:
Or check out Lee Sung Min’s film “Boss” below!
Top Photo Credit: Xportsnews
