Withmuu, the retail brand of COPAN GLOBAL, a leading Korean K-POP merchandise (MD) company, is taking part in HYBE's citywide project 'BTS THE CITY ARIRANG NEW YORK' by operating 'CUSTOMIZE YOUR T-SHIRT,' a DIY T-Shirt program at ARMY 'MADANG', in Vanderbilt Hall at New York's Grand Central Terminal, from July 30 through August 3. Visitors can enjoy an interactive DIY customization experience, creating their own 'ARIRANG' New York Edition T-Shirt (available only in New York), along with a display of the Wembley stage outfits(Reservations via Weverse are required and have been open since July 25 on a first-come, first-served basis). For visitors, it's an event you won't want to miss.
According to Withmuu, “ARMY 'MADANG' @Grand Central Terminal : CUSTOMIZE YOUR T-SHIRT” will open in Vanderbilt Hall inside New York's Grand Central Terminal, often called “the world's largest train station.” It will run from Thursday, July 30 through Monday, August 3 (local time), daily from 10 a.m. to 11 p.m. (ET). ARMY ‘MADANG' @ Grand Central Terminal features two programs: the T-Shirt customization program ‘CUSTOMIZE YOUR T-SHIRT' and a display of the 'BTS LOVE YOURSELF: SPEAK YOURSELF' Wembley stage costumes. Withmuu is directly involved in operating the T-Shirt customization program.
The flagship program is officially titled ARMY ‘MADANG’ @Grand Central Terminal: CUSTOMIZE YOUR T-SHIRT. In it, participants get hands-on with the entire creation process, from picking a T-Shirt to applying stickers, adding handwriting and signatures, and finishing with a heat press. The completed T-Shirt becomes a one-of-a-kind 'ARIRANG' keepsake that reflects each personality. Here's how it works: ▲ Check in with your Weverse reservation ▲ Purchase a T-Shirt ▲ Choose your custom stickers ▲ Create your own design with fabric markers: drawings, messages, signatures, and more ▲ Staff heat-press your design ▲ Pick up your finished T-Shirt.
The participation fee is USD 50 and includes one T-Shirt and four custom stickers. T-Shirts come in white and black, in sizes M, L, and XL. The four stickers consist of three BTS THE CITY New York– themed graphic designs and one featuring the track list from BTS's fifth studio album. Purchases are limited to five per person.
The same space also features a display of the stage outfits the members wore during 'BTS WORLD TOUR LOVE YOURSELF: SPEAK YOURSELF,' held at London's Wembley Stadium in 2019. Visitors can take in both the T-Shirt customization and the costume display all in one place.
Every ARMY ‘MADANG' program runs by advance reservation through the Weverse. Reservations open on July 25 at 1 a.m. (ET / 2 p.m. Korea time) via Weverse Queues on a first-come, first-served basis, with one reservation per person. Each session lasts 45 minutes, and anyone arriving more than 15 minutes past their reservation time will not be admitted. Re-entry is not permitted, and some programs may close early depending on on-site conditions. Because capacity is limited, those wanting to experience ARMY ‘MADANG’ are encouraged to sign up.
'THE CITY' is HYBE's expanded concert experience model, designed to redefine how audiences engage with live entertainment beyond the performance itself ‘BTS THE CITY ARIRANG NEW YORK’ marks the fifth 'THE CITY' project of the ‘BTS WORLD TOUR 'ARIRANG'’, following Seoul, Las Vegas, Busan, and London. A variety of programs will unfold across the city, including Rockefeller Center 'Top of the Rock, takeover' a special Big Bus Tours route, and also ARMY ‘MADANG’ experience at the Korean Cultural Center New York (KCCNY).
Cho Sung-hi and Yoon Jung-kun, co-CEOs of COPAN GLOBAL (the company behind Withmuu, which helped operate this DIY T-Shirt event), said, “We're thrilled that Withmuu can share this meaningful chapter of 'BTS THE CITY ARIRANG NEW YORK' with fans in New York, a global cultural capital.” They added, “We've poured our hearts into helping every single fan create a one-of-a-kind T-Shirt and hold on to the message of 'BTS THE CITY ARIRANG' for years to come. Going forward, Withmuu will keep delivering special experiences that share the value of K-culture with fans around the world.”
Founded in 2004, COPAN GLOBAL is a company specializing in K-Culture IP-based fandom business, offering end-to-end solutions that span the planning, design, and production of light sticks and official merchandise, along with concert production, global distribution, and both online and offline platforms. Through collaborations with a wide range of global artists and product distribution worldwide, it has established itself as a leading company in Korea's K-POP merchandise industry.
Withmuu is the official K-POP merchandise retail brand operated by COPAN GLOBAL. It connects with fans worldwide through major retail districts in Seoul (including Myeongdong, Yongsan, Hongdae, and Jamsil), overseas hubs in Tokyo and Osaka (Japan), Jakarta (Indonesia), and Bangkok (Thailand), and its online store.
※ Location: Vanderbilt Hall, Grand Central Terminal, New York, USA (89 East 42nd Street, New York, NY 10017). For reservations and additional event information, please visit the official Weverse announcements.
