RESCENE's May gets birthday subway ad after blip fan project hits 130%

RESCENE's May is marking her birthday with a subway billboard ad, thanks to the powerful efforts of fans who boosted her blip support project to 130.44% of its original goal.

The birthday support campaign for May ran from July 3 to August 1 on the K-pop schedule app blip. Fans quickly rallied, helping the project reach 100% completion in just 11 days, and continued their enthusiastic support until the final day, closing at over 130% of the target.

Because the project exceeded its goal, May's birthday is now being celebrated with a subway billboard ad at the Max Vision screen in Konkuk University Station. The ad will run for seven days, from August 19 to August 25, offering fans a chance to see their collective support displayed in a public space during her birthday week.

The blip support system enables fans to participate in special projects for their favorite artists using in-app currencies like 'blip Gem' and 'Royal Gem.' When a project meets its goal, rewards such as subway or outdoor billboard ads are activated, turning online fan engagement into real-world celebrations.

Blip continues to expand its support events to feature a wider range of artists, making it easier for fans to celebrate key milestones like birthdays and debut anniversaries. The platform has established itself as a central space for K-pop fandoms, offering features like schedule management, a 'Fanlog' diary, fandom quizzes, and an artist photo gallery, all designed to enhance the fan experience.

The service is operated by entertainment tech company BIGC, which connects artists and fans worldwide through its digital venue platform. According to the platform, it currently has over 3.7 million global members across 230 countries, providing services such as concert ticketing, AI-powered live streaming, fan interaction, video OTT, and artist-related online commerce.

With RESCENE's fandom showing their energy through this project, fans can look forward to more interactive and visible celebrations in the future.