NOWZ concluded their activities for the digital single 'Achilles' with a final stage on SBS's 'Inkigayo' on August 16, impressing audiences with their distinctive 'zero sexy' concept.
For two weeks after the release, NOWZ members Hyunbin, Yoon, Yeonwoo, Jinhyuk, and Siyoon delivered varied performances that emphasized their natural and wholesome appeal, offering a refreshing alternative to typical sexy concepts in K-pop. This strategy helped the group establish a new musical identity that resonated with fans.
In addition to performing on music shows such as MBC every1's 'Show Champion' and MBC's 'Show! Music Core,' NOWZ expanded their promotional activities by appearing on platforms like YouTube's 'It's Live,' Dingo Music's 'Trap Dance,' M2's 'Studio Dance,' and the web variety show 'Idol Climb.' They also connected with listeners through radio programs including SBS PowerFM's 'Wendy's Young Street' and 'Escape from 2 O'Clock Cultwo Show.'
Their single 'Achilles' made a strong impression by entering Melon's HOT 100 chart within 30 days of release and maintained a steady position on the latest charts. The song also consistently ranked on YouTube's daily popular music video and shorts charts, highlighting its growing popularity.
NOWZ engaged fans with a playful online campaign allowing them to choose salad ingredients representing each member via the 'Day and Salad' website. This inventive promotion extended offline through street marketing and a surprise part-time job at an ice cream shop, attracting considerable fan interest.
The group energized live audiences with performances at Ocean World and Caribbean Bay water parks, matching the summer vibe and raising the excitement. The 'Achilles' challenge on short-form content platforms became a viral trend, featuring participation from artists like (G)I-DLE's Miyeon, WayV's Ten, WJSN's Dayoung, and ZEROBASEONE's Seong Hanbi.
Following their successful 'Achilles' promotions, NOWZ is set to make their first appearance at the major Chinese-language awards ceremony '2026 TIMA' at Hong Kong's Kai Tak Stadium on August 22, marking a new chapter in their expanding career.
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