MADEIN's Mashiro has officially stepped into the solo spotlight, releasing her first solo album '24/11' and the title track 'Hotline' on August 19 at 6 PM KST. Fans have been looking forward to her solo debut, and the project draws extra attention with iKON's Bobby joining as a featured artist on the lead single.
The album '24/11' reflects Mashiro's journey through groups like Kep1er, MADEIN, and MADEIN S, capturing her honest stories and sense of identity. The title '24/11' plays on the phrase '24/7', symbolizing the effort and growth Mashiro has poured into every moment of her music career.
The title track 'Hotline' is a dance-pop song that fuses Afrobeats and pop elements, creating a sound that balances playful tension and the relaxed atmosphere of a summer night. The lyrics convey a direct attraction and confident attitude, with lines like "24/11 getting deeper every day / can't stop / trembling spreads / if I reach you among countless gazes / you color me red like the sun / even this dizzy air draws you to me."
Bobby's feature brings an added musical synergy, as he and Mashiro share the same agency. The album includes a total of six tracks, such as "Make Up", "Bubble Trouble", and "Toothbrush". Mashiro participated in writing lyrics for every song, emphasizing her unique musical style.
The music video for 'Hotline' visually expresses Mashiro's free energy and the vibe of a summer night. A payphone booth set and lively choreography bring the song's title to life, making the video both fun and visually engaging.
With this solo debut, Mashiro highlights her growth as an artist, building on her past group experiences and now sharing her individual voice. The collaboration with Bobby adds a special dimension to her first solo project.
Fans can now experience Mashiro's new musical direction through '24/11', which marks a new chapter in her career.
