IVE fans have a new reason to take notice as AGE20'S has officially appointed the group's Rei as its global ambassador, signaling the start of a major rebranding campaign that will unfold globally from the second half of 2026.
On August 19, AGE20'S announced that Rei will play a central role in building a new brand image. The company aims to highlight its 'skin-first makeup' identity and reach more consumers at home and overseas through a series of campaigns across multiple channels.
The decision to select Rei as global ambassador stems from her strong international fanbase and her trend-forward image. AGE20'S stated that these qualities will help the brand connect with younger consumers and reinforce its position as a 'skin-first makeup' brand.
The rebranding campaign will launch sequentially from the latter half of 2026. Plans include unveiling new brand films and photo shoots, as well as rolling out large-scale outdoor advertisements in major Seoul districts such as Gangnam, Seongsu, and Hongdae, and at key subway stations.
Alongside these high-profile promotions, AGE20'S will open pop-up stores to present its updated brand identity and communicate its 'skin-first makeup' message directly to consumers. The company also intends to broaden its online and offline marketing in overseas markets, targeting a younger customer base and aiming to strengthen its presence internationally.
An AGE20'S representative explained that the collaboration with Rei will include brand films, photo shoots, outdoor ads, and pop-up events, all focused on reinforcing the brand's core identity. The spokesperson added that the company will continue to expand its interactions with both domestic and global consumers through these efforts.
The upcoming campaigns mark a significant phase for AGE20'S as it seeks to establish a refreshed brand image and reach new audiences worldwide starting in the second half of 2026.
