Singer Heize is starting a new chapter by joining Zion.T's hip-hop label Standard Friends. Industry sources confirmed on August 21, 2026, that Heize recently finalized an exclusive contract with the label and is currently working out the final details.
After ending her six-year partnership in July with P Nation, the agency led by PSY, Heize searched for a new agency that better fits her musical style and vision. Her decision to join Standard Friends reflects the strong artistic connections she has with the label's artists.
Heize shares a close friendship with rapper Giriboy, a fellow Standard Friends artist, with whom she has collaborated five times, including their January release of the mini album 'Can't Be'. She also built ties with Zion.T through joint performances and music content, which influenced her choice to join his label.
Heize debuted in January 2014 with the single 'A Little More Wandering' and quickly captured fans with her dreamy and mysterious vocal tone. She is known for hit songs such as "You, Clouds, Rain," "Happen," and "Don't Come Back." She continues to collaborate actively, recently featuring on singer Chuu's single "Rule" in July.
Established by Zion.T in 2024, Standard Friends has grown steadily by signing talented artists including Wonstein, Slom, Giriboy, Fisherman, Sokodomo, Ballo, Kim San, Yoon Seokcheol, and Sumin. The label is recognized for fostering creative collaboration and providing a supportive environment for its musicians.
Heize's move to Standard Friends marks a meaningful step in her career, promising fresh musical projects as she joins a lively community of artists.
