ATEEZ's "BAD" makes major chart comeback as viral challenge takes off

ATEEZ is showing no signs of slowing down with their latest release. ATEEZ released their 14th mini album, ‘GOLDEN HOUR: Part.5,’ in June. As the fifth installment of their ‘GOLDEN HOUR’ series, the album captures moments when instinct takes over. The title track is “BAD,” which has been climbing back up major domestic music charts. After entering Melon’s ‘Top 100’ at No. 81 on July 6, the song surged to No. 8 as of July 19 — a jump of 73 spots. “BAD” also ranked No. 2 on the latest release chart, No. 3 on the ‘Hot 100,’ No. 9 on the daily chart, and No. 10 on the weekly chart. The results further demonstrate ATEEZ’s strong presence on domestic streaming platforms. Even more than a month after its release, the song’s popularity has shown no signs of fading. “BAD” ranked No. 7 on Genie’s real-time chart and also landed on Apple Music’s ‘Today’s Top 100: Global.’ The song has also generated significant buzz. In particular, a challenge featuring the signature choreography from “BAD” has spread as a viral meme. Numerous artists have joined the challenge, helping the song gain recognition among a wider audience. The album’s sales have also drawn attention. ‘GOLDEN HOUR: Part.5’ debuted at No. 1 on the U.S. Billboard 200, with first-week album sales reaching 223,000 copies in the U.S. In South Korea, the album surpassed 1.88 million copies in first-week sales. With this achievement, ATEEZ earned their seventh million-seller certification and broke their own record for highest album sales. Meanwhile, ATEEZ will hold the ‘ANITEEZ IN DEJA VU’ pop-up store at The Hyundai Seoul from August 21 through September 2.